On.. Web based adverts

It didn’t come as a huge surprised that the demographic of people that click on adverts when browsing the web are not necessarily the most savvy of people, or indeed the people that you might want visiting your site.

I run a couple of sites that could happily take adverts as a source of revenue, the problem comes that I want the relationship to work for both parties.  Sure I could just bung on some google adwords and get a bit of money each month, but its not good enough, I’ll have no real relationship with the people advertising on my site and no real control over the quality of the products being advertised to my users.  Then there are the users who automatically block adwords and the like, so there is no benefit for advertisers there.

The unfocused and all pervasive nature of internet advertising has created a situation where they are no longer doing what they intended.  What advertising through google and other advert aggregators is basically a scatter-gun approach, spray your message over a large area and someone might see it, hardly the well targeted advertising that might actually achieve some results.

I’m guessing that Adwords and the like must work for some people otherwise they wouldn’t pay for it?  Or is it just a case of hard numbers, it is easy to track so anything that comes through looks like success.

The problem isn’t that Adwords exist, its the fact that a suitable alternative is difficult to come by.  I’ve often considered sponsorship for sites, however I feel that is the road to having to consider your content in relationship to your sponsors.  Maybe this is the commercial reality of wanting to fund your website activities, somewhere along the line you are beholden to someone if they are putting money in.

I’m intrigued by things like Ebay affiliates and the similar Amazon scheme.  They seem much more targeted, for my there is an issue around customisability, I’d like to make them much more dynamic, maybe have the searches and results based on the meta data within the page, or content, yet it doesn’t seem to be able to handle this.  With the ebay one in particular I’d like to make all links on my site to ebay go via my ebay affiliates ID, they don’t offer this as an out the box solution, I can hack a solution together, so it appears that the link came up on one of the searches it displays in its banner, but I’m not sure if I’ll violate some terms of service agreement and forfit and money from it.

The big issue is that if online advertising metrics do start to show a negative correlation between the desired results and the actual results then the bottom falls out of the web, again.  Maybe bubble 2.0 won’t be the result of an over abundance of social networks and candy floss websites, but it’ll be as a result of never getting a proper handle on high quality advertising revenue models.


0 Responses to “On.. Web based adverts”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: